FREE COURSE > Risk Communication Strategies for Public Health Preparedness

Description

Risk communication is an exchange of information about the likelihood and consequences of adverse events. In an emergency, effective risk communication is vital because it helps the public respond to the crisis, reduces the likelihood of rumors and misinformation and demonstrates good leadership. This training product will help you be more effective as a communicator and member of a crisis response team. After reviewing basic ideas about risk communication, you will learn to develop crisis communication plans and deliver public health messages by working with the media.

TOPIC 1: RISK COMMUNICATION STRATEGIES FOR PUBLIC HEALTH PREPAREDNESS

• Part 1: Background on Risk Communication
• Part 2: What is Risk Communications?
• Part 3: Working with the Media
• Part 4: Communications Plans and Strategies
• Part 5: Crisis Communications
• Part 6: Implications and Action Steps

Useful Risk Communication-related Web sites:

Review CDC-Funded Cooperative Agreements on Public Health Preparedness and Response for Bioterrorism—Budget Year Four

CDC Guidance for Risk Communication and Health Information Dissemination (“Public Information and Communication, Focus Area F”)
Cross-Cutting Areas (co-funded with Health Resources and Services Administration)
Metropolitan Medical Response Systems (now part of the Department of Homeland Security)