Tuesday, July 12, 2011

NUCLEAR > Two antinuclear activists become pro-nuclear technology communicators

By Rod Adams
Two British environmental writers who were bitterly opposed to nuclear energy development just a few years ago decided to do some homework. Their questioning attitude and fact seeking minds have led them to the inescapable conclusion that most of the arguments against nuclear energy repeatedly offered by the opposition have been pure fabrications. George Monbiot and Mark Lynas both bring assets to the battle for hearts and minds in the energy source debate that are hard to match – they are recent converts to a pro-nuclear technology position with deep credentials in the environmental community. In addition, they are professional communicators with stories to tell.


Last Friday, Lynas’s publisher launched his new book titled The God Species: How the Planet Can Survive the Age of Humans. Within hours, customers who tried to access the book via Amazon.co.uk received a message stating that the book was not currently being offered because it was under review/investigation. Since Lynas had taken some aggressively controversial positions in the book, several of his fans offered conspiratorial explanations for Amazon’s decision to pull the book off of the virtual shelves.


After a flurry of Twitter tweets and blog posts, the issue was resolved and access to the book was restored. Apparently someone thought that the book would be a hardcover and complained to Amazon when they received it in a trade paperback format. As someone in the entertainment business once said – no publicity is bad publicity as long as they spell your name right. I bought the book for my Kindle partially based on the attention that the implications of possible censorship generated in the social media world.  For more

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