Wednesday, August 3, 2011

SOCIAL MEDIA: Social Network Sites Help to Improve the Response to Natural Disasters

Facebook, Twitter and Foursquare help to improve the response to natural disasters and emergencies, it has been claimed.

Social networks allow a two-way exchange between the public and emergency workers.
One example was texted photos of oil-covered birds from residents that helped the clean-up operation after the 2010 Deepwater Horizon oil spill. 
'By sharing images, texting, and tweeting, the public is already becoming part of a large response network, rather than remaining mere bystanders or casualties', said US researchers.
The paper, published at the University of Pennsylvania, notes that over 40 million people use social media websites in America, which enables an unprecedented  exchange between the public and health officials. 
The health authorities can give information to the public while also being able to pull in data from them.  Read more

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